EYE POD aspires to create a powerfully recognizable brand through it\’s retail design, corporate identity and graphics.
EYE POD will be a \’one-stop shopping\’ experience for contact lenses, designer glasses and prescription eye wear and accessories with an onsite optometrist.
The target audience range from kids to young adults although the most frequent customers will have a 20 to 45 age range who have the buying capacity for designer eye wear, sunglasses and contact lenses. Young, urban, adventurous and tasteful with the assurance of professionalism and quality. The interior design houses an interactive station, a point of sale terminal that encourages impulse purchases and a friendly information bay.